Become Unforgettable: Power-Up Your Personal Brand with Persistent Posting
Supercharge your social media strategy with the Pareto Principle. Skyrocket engagement and growthMaster personal branding on social media. Learn from the pros, dodge pitfalls, and make your unique mark. Time to turn heads online. Let`s go!
By Phill Duffy, Published July 1, 2023
You've got a voice, an opinion, and a unique spin on life. Now, let's amplify it. Personal branding – it's not just a buzzword. It's your ticket to becoming a thought leader, an influencer, and a go-to resource in your field. And you know what fuels this? Social media. But not just any random social media posts – we're talking about persistent posting.
Your Personal Brand: More than Just a Fancy Term
You already know what a personal brand is. It's the you-shaped mark you leave on the professional world. It's how you package your skills, experiences, personality, and, yes, your quirks into a cohesive, attractive package. But are you taking full advantage of it?
To fully take advantage of your personal brand, you need to understand your target audience. Who are you trying to reach with your message? What are their needs, interests, and pain points? Once you've identified your target audience, you can tailor your content and messaging to better resonate with them. This will help you build a stronger connection with your audience and make your personal brand even more memorable and impactful.
Social Media: Your Personal Brand's Best Mate
Instagram, Twitter, and LinkedIn – they're not just for cat videos, viral dances, and corporate jargon. They're your canvas. Your stage. Your soapbox. Each platform has its unique language, and mastering these languages means you can tell your story effectively and authentically.
- Instagram is like a photo album. It allows you to curate and showcase your life through pictures and videos, creating a visual narrative that tells your story.
- Twitter is like a megaphone. With only 280 characters per tweet, it forces you to distil your message to its essence and amplify it to the world.
- LinkedIn is like a networking event. It's a place where you can connect with like-minded professionals, share your expertise, and build your personal brand in the business world.
- YouTube is like a movie theatre. Videos are often the most powerful way to tell your story, and YouTube is the perfect platform for creating a visual narrative that will make you unforgettable.
- TikTok is like a karaoke bar. It's a fun and interactive way to show off your personality and engage with new audiences. With the right content strategy, you can create entertaining videos that will get people talking about you.
- Facebook is like a cocktail party. It's the perfect place to share your thoughts, insights, and experiences with friends, old and new. It's also a great platform for promoting yourself and your work and building relationships with potential customers or employers.
Persistent Posting: Consistency is Key, Not Spam
Posting persistently isn't about spamming. It's about becoming a familiar face, a consistent provider of value. It's about keeping your brand in your audience's mind, so when they need something, they think of you. Now, the magic happens when you strike a balance between visibility and value.
The key to striking that balance between visibility and value is by creating positive experiences for your audience. This means consistently providing them with high-quality content that is both informative and engaging. It also means engaging with your audience in a positive way, responding to comments and messages in a timely and helpful manner. By consistently providing positive experiences, you'll build trust and credibility with your audience, and they'll be more likely to think of you when they need something in your niche.
Power Strategies for Persistent Posting
You've got the tools, you know the game. Let's get down to business. Build a content calendar – plan for consistency. Mix it up – images, videos, stories, you name it. Schedule like a pro – because nobody has time to post in real-time. Jump on trends, use hashtags, leverage user-generated content – play the social media game to win.
This also means identifying your target audience and tailoring your content to their interests and needs. Use analytics to track which posts perform well and adjust your strategy accordingly. Collaborate with other influencers or brands in your industry to expand your reach and build relationships. And don't forget to engage with your audience – respond to comments and messages and show your followers that you value their support.
Success: It's All in the Metrics
You're not posting into the void. You're creating ripples in the digital world. So, track them. Keep an eye on likes, comments, and shares – they're not vanity metrics but proof of engagement. See your follower count grow – that's your community expanding. But don't just watch; learn. Use analytics to tweak, improve, to perfect your strategy.
It's important not just to track metrics for the sake of it but to understand how they relate to your target market. Are most of your followers in a specific age range or geographic location? Are they more likely to engage with certain types of content? Use this information to tailor your posts and messaging to better resonate with your target market. By doing so, you'll see increased engagement and build a stronger personal brand that truly connects with your audience.
Pitfalls: The Road to Success Isn't Without Bumps
Burnout? We've all been there. Balance is crucial – you're a human, not a content machine. And remember, we're after quality, not quantity. Don't lose your authenticity chasing likes. Your personal brand should be just that – personal.
Remember, building a personal brand is a marathon, not a sprint, and taking the time to recharge and refocus will ultimately lead to greater success in the long run.
The Power of Collaboration
Team up, join forces, rub digital elbows. Collabs are your golden ticket to fresh followers, fresh content, and fresh perspectives.
You're not just expanding your reach, you're adding value - to your brand and to your audience.
The Art of Storytelling
Got a story to tell? Great. Now, make it sing. Stories aren't just posts, they're connections. They're hooks that make your brand unforgettable, relatable, irreplaceable.
So tell your story, and tell it well.
Nailing Visual Consistency
Want to be recognized? Be consistent. Colors, fonts, filters, styles - they're not just aesthetics, they're your brand's visual voice. Make it harmonious, make it distinctive, make it you.
Dealing with Trolls and Negativity
Trolls. Haters. They're the weeds in your digital garden. But remember, you're the gardener. Handle negativity with grace, with professionalism.
Stay positive, stay authentic, stay you.
Embracing Change and Staying Current
Social media's changing faster than a chameleon on a rainbow. Don't just keep up, lead the way. Be adaptable, be proactive.
Keep your finger on the pulse; your brand will always be alive and kicking.
Live Streaming: A Powerful Branding Tool
Live streaming - it's more than a trend, it's a revolution. Engage in real-time, connect like never before. It's not just streaming; it's a direct line to your audience.
Real Stories, Real Success
You know those people who just seem to have it all figured out? They're not superheroes. They're persistent posters. They've built impressive personal brands using the same strategies you now know. Learn from them, get inspired, and then do it better.
Who does it well?
So, who can you look at that's building their own brand sky high? Check out this mighty list
Gary Vaynerchuk: Or should we say, GaryVee, the big dog of business and marketing. He's mastered the art of being straight-talking, consistently dishing out priceless pearls of wisdom across LinkedIn, Twitter, Instagram - you name it.
Marie Forleo: Life coach extraordinaire. Marie's got one message - "Everything is Figureoutable". It’s her brand's heartbeat, and you can feel it pulsing in every post, every word, every piece of content she puts out.
Tim Ferriss: Mr. "4-Hour Work Week" himself. He didn't just write a book; he built a brand. From productivity hacks to career nuggets, and personal stories - he's got you hooked.
Brené Brown: Professor turned motivational maestro. She's woven her message of vulnerability and courage into the DNA of her brand, hitting the same authentic notes on every platform.
Neil Patel: The SEO sensei, the digital marketing demigod. He's not just a man; he's a masterclass in personal branding. His posts are like little gifts to his followers - consistent, valuable, and always on point.
Jay Shetty: From monk to media sensation. Jay's brand? A wellspring of wisdom, a lifeline of inspiration, a consistent chorus of clarity. Recognizable? As sure as sunrise.
Luvvie Ajayi: The truth-teller with a taste for laughter. Luvvie's brand? A power punch of profound insights and priceless humor. It's sharp, it's unique, it's pure Luvvie.
Seth Godin: The maestro of marketing. Seth's content? Bite-sized wisdom, marketing mantras, thought rockets that take you to new orbits of understanding.
Huda Kattan: From beauty blog to beauty empire. Huda's brand? A gorgeous blend of style, sass, and substance. Tips, tricks, trends – if it’s about beauty, it's on Huda's radar.
Casey Neistat: The filmmaker who brought Tinseltown to YouTube. Casey's brand? Raw authenticity, relentless creativity, an ever-fresh perspective. His content? Always epic, always Casey.
These aren't just social media users, they're brand-building powerhouses. They're turning the digital landscape into a canvas for their unique voices. And you know what? You've got that voice too. So let's hear it.
Personalize Your Presence
Your brand is much more than just a presence on social media. Incorporate aspects of your physical appearance, such as clothing and accessories, into your brand to create a distinct look that will make you memorable. Tom Scott is a great example with his red t-shirt.
15 ways you could do more harm than good
You can make building your brand more difficult for yourself and risk your social strategy in many ways.
- Inconsistency: Posting sporadically or disappearing for weeks at a time.
- Ignoring Engagement: Focusing solely on posting and not engaging with followers.
- Inauthenticity: Presenting a fake persona or trying to be someone you're not.
- Poor Quality Content: Posting blurry images, low-quality videos, or poorly-written content.
- Ignoring Feedback: Not taking on board comments, messages or other forms of feedback from your audience.
- Overselling: Constantly trying to sell products or services without providing value or engaging content.
- Lack of Originality: Copying others' ideas or content without adding your unique perspective.
- Neglecting Certain Platforms: Ignoring platforms that are popular with your target audience.
- Spreading Yourself Too Thin: Trying to be on every social platform instead of focusing on a few that align best with your brand.
- Not Having a Clear Brand Message: If your content doesn't tell a consistent story about who you are and what you stand for, you'll confuse your audience.
- Ignoring SEO and Keywords: Forgetting to optimize your posts for search can make it harder for new followers to find you.
- Being Too Political or Controversial: Unless it's part of your brand, this can alienate a portion of your audience.
- Not Monitoring Analytics: Neglecting to use the data about your posts and followers to refine your strategy.
- Not Adapting to Changes: Social media is constantly evolving. What worked last year might not work now. Stay current.
- Over-Reliance on Viral Content: Trying to create viral posts can lead to a lack of consistency and long-term engagement. It's better to focus on providing consistent, valuable content.
Avoiding these mistakes can help you build a strong and successful personal brand on social media. Remember, building a personal brand is a journey that requires persistence, creativity, and authenticity.
Being unforgettable isn't about being flashy. It's about being consistent. It's about showing up, providing value, and doing it persistently. That's how you build a strong personal brand on social media.
The world of personal branding is vast, and there's always more to learn. So keep exploring, keep posting, and most importantly, keep being you.