As a social media content creator, your life will be much easier if you can schedule your tweets instead of going into Twitter and tweeting every time you have something to say.
We're going to show you how to bulk schedule tweets – so that you can save tons of time and not have to worry about missing a beat with your audience because you always have something to say.
Bulk scheduling is a way to queue up your tweets for some point in the future. Usually, marketers will have an idea of upcoming content they'll want their Twitter audience to see.
Many schedulers also allow you to post to your Social Media Accounts on various Social Media Platforms.
When you’re managing social media, especially Twitter, getting lost in the weeds can be easy if you’re not careful. Social media can be a great way to grow your business, but if you’re not careful, you can easily spend all day on the platform. The key to success is not letting that happen and ensuring that you have a good schedule for your social posts.
Here are a few more reasons:
The process of creating your tweets in bulk is easy. Just open a spreadsheet, add some columns, write some posts, and you're nearly ready to go. The challenge is to create content that people actually want to see in their feed.
Here's how to do it:
If you want to increase your followers and keep your existing fans engaged, you need to think about what they would expect to see in your feed.
It might seem a daft question, but why has someone hit the follow button? Is it because they use your product and want bits of knowledge, are they a fan of your blog content and want more, or something else.
It's quite easy to alienate users if you're not catering for their existing needs, and just trying to capture new followers. It's like a gardener who keeps on planting seeds and never watering them.
Scheduling posts which aren't going to achieve your goals could be counterproductive.
Twitter doesn't like seeing the same post over and over again (Automation and the use of multiple accounts), and to be honest, neither will your audience. No-one likes spam.
The use of any form of automation (including scheduling) to post identical or substantially similar content, or to perform actions such as Likes or Retweets, across many accounts that have authorized your app (whether or not you created or directly control those accounts) is not permitted.
Think about how you could vary some content:
Depending on your scheduler you can usually supply an image URL as a column. Now you can make your posts dazzle with your fancy graphics, probably created using Canva!
How often should you post is a question which gets lots of different responses online. You should experiment with your audience and niche. Make use of your Twitter Analytics and see any trends.
If you're posting content your audience wants to read, interact with and engage then keep doing it. If you're seeing a drop-off, lots of unfollows or most of your posts are dead, it's time to change your strategy.
Posting a single tweet at the optimum time might get you more engagement than 20 Twitter posts at the wrong time.
Always remember where your audience is based geographically, the post scheduled for the evening in the UK will hit the USA at lunchtime.
There may be times and dates relevant to your niche, which would be great to share. There are many websites dedicated to Social Media Calendars to give you some ideas, such as big shopping days, religious festivals, sporting events, conferences etc.
Depending on your Social Media Scheduler your columns and their functionality will be different. We have found some of the most popular tools to help you get started.
Some things to think about
AgoraPulse is keeping it simple here, and they do only allow you to schedule 100 posts/tweets at a time.
Tips: All Content can be edited once uploaded.
'content', 'link', 'date', 'time'
Publer allows both links and media, and so far, we haven't hit any upload limits – great for Post Maker fans!
Tips: If you are using the Label, you need to have slots available for that content Label
'Date', 'Message', 'Link', 'Media URLs', 'Title', 'Label'
I really like the simplicity that RecurPost offers, add in your post and title or link, and away you go. Be wary of the top tip below.
'Message', 'Post URL', 'Image URL'
SemRush is keeping the CSV relatively clean here; they do have a limit of 100 posts, though.
Tips: The only required Field is the Content
'Content', 'Date', 'Time', 'Channel'
I don't really know a lot about the import process here. You're on your own – if you know, then please let us know!
'Message', 'SendDate', 'URL', 'Image'
SmarterQueue limits you to uploading 200 posts at a time. I don't believe there is a total limit of scheduled posts.
The Evergreen field is SmarterQueue's option of reposting again (Evergreen) or whether it is for a single-use (Once)
'Post Text', 'Link', 'Image', 'Scheduled Time', 'Category', 'Evergreen'
SocialBee is the only option that splits out the Image, Gifs and Videos. You should only have one Link, Image, Gif or Video per row.
'text', 'link', 'imageUrls', 'gifUrls', 'videoUrls'
You can leave the date field blank for SocialPilot. The accountId is the account that will be posting the content.
'text', 'imageUrls', 'date', 'accountId'
To get your Social Media Marketing swinging and hitting, you will find some helpful tips below.
If you want to display the link's preview, leave the Media fields empty and put the link in the Link Field. If you're going to show the media and still have a link, set the Link in the body of the content
When you supply Image or Media URLs, they usually need to be publicly accessible for the Social Media Tool to ingest it properly. If it's behind a login or authentication, then it will likely fail.
It's time to fill in the columns with your content, considering the requirements of your scheduler.
A CSV file is essentially a way of representing Spreadsheet data. It will have rows (one for each post) and a column for each vital part of the post, such as content,URLanddate.
Google Sheets: File Menu > Download > Comma-separated Values
Excel: File Menu > Save As > Choose CSV dropdown
If you open the result in any text editor, you will see, the columns are just split out (delimited) by a comma. When there's a value where a comma inside it, such as a post's body, might say "Hello, we are Post Maker", then the text is put inside quotes.
This next step will depend on your Scheduler. See Decide on your Social Media Scheduler for a handy link to their support page.
If you are interested in generating Social Media posts and exporting them in the correct CSV format for your Scheduling Tool, check out Post Maker.